Web Content Writing
Writing compelling and SEO-driven product descriptions for two worldwide clothing brands.
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The Client
Reebok & Adidas are two of the most famous clothing brands in the world, with Adidas selling Reebok in 2021 for up to €2.1 billion.
Both Reebok and Adidas required product descriptions that not only entice customers to their products but improve the SEO of those products as well.
The Project
I created product descriptions that not only presented their products in the most compelling way, but that remained within both clients’ house styles.
My writing remained faithful to their existing tone and style while using the most impactful organic SEO techniques possible.
“BOYS' ORIGINALS TRACKSUITS KEEP UP WITH THE BUSIEST KIDS
With ribbed cuffs to help them fit comfortably and a soft tricot construction, these tracksuits will keep them comfortable all day long. One of the best things about kids is the sheer amount of energy that they seem to have all the time. It can often feel as though they never stop and that means that you need to find them clothes that can keep up every step of the way. These boys' Originals tracksuits are designed to keep up with even the most active kids.”
A product description that I wrote for Reebok One Series Socks.
A product description that I wrote for Adidas Boys’ Original Tracksuits
Find more of my product descriptions on Reebok and Adidas’s websites: